Role of Social Media in Empowering Women Entrepreneurs in India

Abstract

Social media has changed the basic lifestyle of every human. It has changed and transformed the decision making process and understandings of the individuals along with the way they interact, communicate, and do business. The patriarchal nature of Indian society has traditionally posed several challenges for women in the business sphere. However, social media platforms provide unique opportunities for women entrepreneurs to overcome these barriers and establish successful ventures. Social media, in various ways, enables women entrepreneurs to enhance their visibility, access networks, build personal brands, engage with customers and create a successful business and brand. It also addresses the potential challenges and risks associated with using social media in the context of women entrepreneurship in India. By harnessing the power of social media, women entrepreneurs in India can overcome gender-related hurdles and thrive in the business world.