Impact Of Personality Factors On Investment Behaviour: A Study Of Risk Appetite And Attitude Among Indian Stock Market Investors
DOI:
https://doi.org/10.69980/ajpr.v28i4.549Keywords:
Personality traits, investment behaviour, risk appetite, stock market, Indian investors.Abstract
This research examines the relationship between personality factors and investment behaviour among Indian stock market investors, focusing specifically on risk appetite and attitude. Using data collected from 65 investors through a comprehensive survey, the study applies the Big Five personality framework (extraversion, agreeableness, conscientiousness, neuroticism, and openness) to analyze how personality traits influence risk-taking behaviour in financial markets. The findings reveal significant correlations between certain personality traits, particularly extraversion, and risk willingness. Additionally, demographic factors such as age, experience, and income levels demonstrate varying impacts on investment risk appetite. The study provides valuable insights for financial advisors, investment professionals, and individual investors seeking to understand the psychological dimensions of investment decision-making in the Indian context.
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