A Study on Tourists' Perceptions of Tribal Tourism Destinations in Meghalaya, India
DOI:
https://doi.org/10.69980/ajpr.v28i1.76Keywords:
tribal tourism, tourists, perceptions, destination, north-east India, sustainable tourismAbstract
This study explores tourists' perceptions of tribal tourism destinations in Meghalaya, India, with a focus on their experiences, feedback, and awareness of sustainable tourism practices. The survey reveals that visitors are drawn to the region's rich tribal culture, traditions, and natural landscapes. Tourists largely appreciate the positive impact of their visits on local communities and express a strong willingness to recommend these destinations to others. Awareness of sustainability is high, with many respondents observing efforts towards eco-friendly tourism during their trips. However, the study also highlights areas for improvement, including accessibility, infrastructure, and targeted marketing initiatives. Key suggestions include collaborative efforts between local tribal businesses and government, improved facilities, and increased promotion of sustainable practices. By addressing these areas, Meghalaya has the potential to become a leading example of sustainable tribal tourism, showcasing the balance between cultural preservation and tourism growth.
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