Influence Of Employer Branding On Talent Development And Performance Management: A Study Of The Hotel Industry In Puducherry
DOI:
https://doi.org/10.69980/ajpr.v27i2.812Keywords:
Employee Branding, Internal Communication, Work Environment, Employee Experience, Talent Development, Performance Management.Abstract
Employee branding has become an important human resource strategy in service-oriented industries, particularly in the hospitality sector where employee performance directly affects service quality. This study examines the influence of selected employee branding dimensions—internal communication, organizational work environment, and employee experience—on talent development and performance management in the hotel industry of Puducherry. Primary data were collected from 50 hotel employees using a structured questionnaire. Descriptive statistics, correlation, and regression analyses were applied to analyze the data. The findings reveal that employee branding dimensions have a significant and positive influence on talent development and performance management at the 5% level of significance. The study concludes that effective employee branding practices enhance employee capabilities and performance, contributing to improved organizational outcomes in hotels.
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