Quantitative Assessment Of Consumer Satisfaction Determinants In The Automobile Sector: A Regional Analysis Of Gujarat, India
DOI:
https://doi.org/10.69980/ajpr.v28i1.86Keywords:
Brand Loyalty, Economic Efficiency, Post Sales Services and Features and Segments and Automobile sector.Abstract
The researcher has taken a broad approach to identifying the general characteristics influencing customer happiness for the automotive industry, taking into account the Gujarat state and consumer contentment with the automotive sector. In order to ascertain these factors and determine whether there are notable differences in opinion among them, the researcher conducted a primary survey among respondents in the automobile sector, gathering 120 market responses and adding both closed-ended and open-ended questions to the analysis. In order to determine the study's goal, the researcher used the frequency distribution to determine the respondent profile and the chi-square test to see whether the respondent's opinions differed significantly from those of the market. When considering graduation as a qualification and business class individuals, it has been discovered that the majority of responders are male. In addition, they disagree on a number of issues that have an impact on features and categories, economic pricing, after-sales support, and brand loyalty.
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