Impact of Social Networking Sites on Physical Appearance: A Correlational Analysis Among Young Adults in Shimla.
DOI:
https://doi.org/10.69980/ajpr.v28i1.877Keywords:
Social Networking Sites Usage, Physical Appearance, Young AdultsAbstract
The purpose of this research is to examine the impact of the use of social networking sites (SNS) on body image concerns among young adults aged between 18 and 22 years in the Shimla district of Himachal Pradesh. The present study focused on examining the impact of social networking site usage on physical appearance issues among young adults of Shimla. Data was collected using structured questionnaires comprising of Likert-scale items, which involved 500 young adults selected in a balanced gender ratio of 250 males and 250 females. The data was analyzed using t-test, correlation analysis, and regression analysis. Findings revealed that the independent samples t-test showed a significant gender difference in physical appearance-related issues among young adults, with females scoring high on physical appearance concerns as compared to their male counterparts. Correlation analysis revealed a significant positive correlation between the use of SNS and concern about physical appearance among young adults. The findings of the present study suggest that greater exposure to body image-related content on social networking platforms contributes to higher dissatisfaction and physical appearance-related issues among young adults, especially females. As a whole, the findings emphasize the intricate influence of social networking sites on the psychological and physical health of young adult males and females.
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